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SMITHS Lake company Pure Greed products has been awarded a national medal. The company won a bronze medal for its Fig Mostarda in the prestigious 2005 Wrest Point Royal Hobart Fine Food Awards. The company was one of only four NSW food producers to win a medal in the preserve section of the national competition. No gold medal was awarded in this section, which means the company came second in Australia. "We're very proud and a little surprised to win this award as there are so many fine producers all over Australia who battle it out for a medal," Pure Greed Products food producer Rosalie Coffey said. "We work hard at producing the best possible products using the best quality local produce, and plan to keep up the good work."
Fig Mostarda is an Italian-style chutney traditionally served as an accompaniment to a soft cheese. This one, from Pure Greed Products at Smiths Lake, NSW (whose Fresh Lemon Curd was featured in our last issue), contains 24% dried figs. It is recommended you also try it with roast meats, meat terrines and sausages - especially pork, veal or duck.
For inquiries, telephone (02) 6550 9184.
THE GOOD LIFE
"...discover how good life can be" is the motto for Pure Greed Products, a company run by Rosalie and Peter Coffey at Smiths Lake, NSW. Certainly their lovely old-fashioned Fresh Lemon Curd, shown here, is very tempting. The ingredients are sourced from a network of local growers.
Telephone (02) 6550 9184
Tuesday, 28 June 2005
THE Wingham Showground Farmers Market is on again this Saturday and regular stall holders Rosalie and Peter Coffey will be there once again with their Pure Greed gourmet food products. Pure Greed products have a distinctive home-made quality and compliment the huge range of produce on sale at the monthly market with its fresh and friendly theme. The ingredients are sourced from a network of local growers. They enjoy working with the seasons and building up relationships with local growers to maintain a consistently good product. Each product is made from the freshest ingredients, organically grown where possible, then lovingly prepared and bottled to capture an unforgettable taste sensation. Pure Greed had its origins in a small farm kitchen in the country town of Hillsborough in 1991. It all began when Rosalie and Peter, who had longed shared a love of good food and wine, concocted a gourmet treat for wine lovers. Rosalie devised a range of appetisers, including an Olive Tappé. They started selling small amounts at their local winery and soon visitors who'd returned home were requesting it. So Pure Greed was born. Rosalie dreamt up the brand name, the inspiration coming from their uncontrollable desire to indulge in these tempting foods. "Foods that taste so good they bring out the greedy pig in you!" says Rosalie. Eventually the farm kitchen proved too small for their growing business and imminent changes to food laws required them to upgrade to a commercial kitchen that would comply with the strict regulations so they opted for a 'sea change'. In 2001, they moved to the coastal paradise of Smiths Lake and built a commercial kitchen onto their new home. Currently their range includes fresh pestos, tapenades, chutneys, sauces and desserts. Requests for commercial sizes from the catering and hospitality industry has resulted in pure greed now bottling their products in 1 kg size jars. Some of their products have gone on to win prestigious food awards. Rosalie believes the success of the products hangs on their fresh ingredients, which determine the product's intensity of flavour and texture. So come along to the Wingham Showground Farmers Market from 8 to 11am where there will be an array of fresh produce on sale.
Wingham Chronicle, June 2000
Pure Greed, a home-based gourmet food business, located in Smiths Lake in the Great Lakes region of NSW, was the brainchild of local residents Rosalie and Peter Coffey. Their philosophy is simple – they love to make the kinds of food that people like to eat, using quality local ingredients - for food lovers, everywhere, who want to create healthy restaurant-style dishes at home but their hectic lifestyle doesn’t allow them much food preparation time in the kitchen. They are not mass producers, so their products have a distinctive home-made quality. They enjoy working with the seasons and sourcing ingredients and building up relationships with local growers to maintain a consistently good product. Each product is made from the freshest ingredients, organically grown where possible, then lovingly prepared and bottled to capture an unforgettable taste sensation. The diversity of the product range reflects the seasonality of produce available, drawing inspiration from many cuisines. Rosalie’s background includes a catering course at Ryde TAFE, owning a deli and catering business in the Hunter Valley and completing a Food Safety Plan Course at the CSIRO in Sydney, where she learnt to develop a HACCP plan [Hazard Analysis of Critical Control Points] to ensure that her food products are safe. With these skills she was able to develop a small home-based business, where she could share her time more easily between family and work.
Pure Greed had its origins in a small farm kitchen in the country town of Hillsborough in 1991. It all began when Rosalie and Peter, who had longed shared a love of good food and wine, concocted a gourmet treat for wine lovers. Rosalie devised a range of appetisers, including an Olive Tappé. They started selling small amounts at their local winery and soon wine visitors who’d returned to their homes and experienced pangs of desire for the product began demanding that they be able to buy the products closer to home. So Pure Greed wasn’t planned at all it happened due to the ‘oh’ ‘ah’ ‘wow’ factor.
It was time to develop a brand and a logo. Their catch phrase being … discover how good life can be! Pure Greed was the obvious name for the product and the contented pig feasting on the fruits of his labour, the perfect model. Rosalie dreamt up the brand name, the inspiration coming from their uncontrollable desire to indulge in these foods... foods that taste so good they bring out the greedy pig in you! For two years Peter and Rosalie travelled to Sydney on the first Saturday of every month to attend the Sydney Morning Herald Growers' Market at Pyrmont. The market gave them the opportunity to set up shop, test their new products, chat to their end customers and gain valuable feedback from a wide cross-section of people. They were an instant success. Pure Greed was then ready to expand and sell their products to specialist delis throughout Sydney.
Inevitably the farm kitchen proved too small for their growing business and imminent changes to food laws required them to upgrade to a commercial kitchen that would comply with the strict regulations of HACCP, so they opted for a 'Sea-Change'. In 2001, they moved to the coastal paradise of Smiths Lake and built a commercial kitchen onto their new home.
As a chef, it is Rosalie’s passion to source the freshest and best ingredients that her region has to offer. This passion to source the freshest produce led her to launch the Great Lakes Great Produce Farmers Market in November 2003. It is held on the third Saturday of each month in Forster and is open to all primary producers and primary produce value adders from within the Mid North Coast region and neighbouring regions. As more and more regional produce became available, they further expanded their range of food products, taking great care to capture the freshness of the ingredients and to balance the flavourings so that they enhance the flavour and texture of everyday foods, not dominate them. The range includes fresh pestos, tapenades, chutneys, sauces and desserts. Requests for commercial sizes from the catering and hospitality industry, has resulted in pure greed now bottling their products in 1 kg size jars.
Some of their products went on to win prestigious food awards. In 2003, Pure Greed entered their Lime Chilli Pickle and Peperonata in the Sydney Royal Wine, Dairy and Fine Foods Show and received a Bronze award for both products in the Regional Product Competition in Class 9: Pickles, Mustard & Chutney category. In 2004 Pure Greed entered their Spicy Asian Pesto in the Sydney Royal Wine, Dairy and Fine Foods Show and it received a Bronze award in Class: 10 Vinegar, Dressings & Marinades. Rosalie believes the success of the products hangs on their fresh ingredients, which determine the product’s intensity of flavour and texture.
In July this year, Rosalie plans to launch an exciting new catering venture, under the banner of Taste Catering. She will offer visitors to the Great Lakes region the opportunity to taste the produce of the region, by offering them home-delivered 'Gourmet Regional Food Boxes' including breakfasts, brunches, entrées, mains and desserts. These 'Gourmet Regional Food Boxes' will include simple recipes, suited to outdoor entertaining, featuring local and regional ingredients from which to make the recipes and a bottle or two of local wine to compliment the dishes. Rosalie’s inspiration for this new business venture comes from her belief that when tourists visit her region they want to be able to enjoy a taste of that region.
JUNE/JULY 2005 the mid-north coast bridge
Moving to "paradise", i.e. Pacific Palms, hasn't prevented Peter and Rosalie Coffey from cooking up a storm in the gourmet preserves industry. The Coffey's "Pure Greed" products won two bronze medals in the Recent Sydney Royal Wine, Dairy, and Fine Food Show. The company's Lime Chilli Pickle and Peperonata won gongs in the Regional Product Competition - Pickles, Mustards and Chutney's category. The Coffey's moved to Smiths lake from the Hunter Region two years ago, with chef Rosalie setting up a specialist kitchen to produce her ever-changing selection of bottled preserves. The tempting range includes tapenades, mostardas, chutneys, salsas, pickles, pestos and jams. Rosalie and Peter began providing like-minded people with their quality selection of bottled preserves in 1991. 'Pure Greed' was the obvious name for the product and the contented pig feasting on the fruits of his labour the perfect model for the logo....the inspiration for the name coming from their uncontrollable desire to keep indulging in these taste sensations. "We are passionate about good food and its ingredients, and are always careful to source quality regional ingredients, wherever possible. "We take great care when developing each product, to capture the authenticity and freshness of its ingredients" Rosalie said. Most ingredients are sourced from a network of Mid North Coast growers (Gloucester, Great Lakes, Manning Valley, and Hastings areas). The Coffey's grow a range of "secret herbs" which flavour the preserves, "after all some things must be kept secret!" Rosalie said. "Pure Greed" products are sold throughout NSW, at regional farmers markets, in selected fine food outlets, wineries and giftware stores. The products can be ordered by mail and for more information drop into the Coffey's new website, www.puregreed.com.au
Success by the spoonful: Peter and Rosalie Coffey
of "Pure Greed", with their prize winning
Peperonata and Lime Chilli Pickle.
The Great Lakes Advocate, March 12 2003
Smiths Lake-based company, Pure Greed, has again won a Bronze Award at the Sydney Royal Wine, Dairy and Fine Foods Show. The Company won this year's award for its Spicy Asian Pesto in the Regional Product Competition - Class 10, Vinegar, Dressings & Marinades. Last year Pure Greed won two Bronze Awards - for its Lime Chilli Pickle and its Peperonata in Class 9, Pickles, Mustard and Chutney.
The Great Lakes Advocate, Wednesday March 10 2004
$9.95 for 220 grams
Four Olives Deli
"From Pure Greed on the Mid North Coast, Fig Mostarda is another clever Italian idea. Dried figs, vinegar, honey
and spices gently cooked to make an agridolce (bittersweet) relish which goes gangbusters with a sharp cheddar,
blue cheese or cold cuts. Or try it served hot with a roasted duck breast."
4/8 Darley Road, Manly 9977 4611
John Newton, Metropolitan, Tasty Column-June 16-17 2001
Sydney Growers Market
"On this market day it poured with rain. But this did not seem to deter the more than forty stallholders who set up at the edge of the harbour at Pyrmont, nor the thousands of Sydneysiders eager to buy from and chat with the growers. In fact the sea of umbrellas and assorted rain gear added considerable colour to the grey morning. I bought a jar of Fig Mostarda, recommended as an accompaniment to blue cheese, and a basket of large shiny Pink Lady apples, discussed a new variety of chick peas and admired the dried fava beans, a relatively new crop being grown in Moree and Walgett in Northern NSW. We noticed a stall selling scorzonera, and Janni bought a large box of pine forest mushrooms and some slippery jacks from the mushroom forager. Elena and I commented that it seemed that one of three shoppers had a bunch of cherry-red rhubarb poking from their string bag. Rhubarb seemed to have made a convincing comeback."
YES...it was Pure Greed's Fig Mostarda! To find out more about this product click here
pure greed ...discover how good life can be! phone: 02 6550 9184 | firstname.lastname@example.org